Leading strategy across UX, Visual, & Brand Design.

I bridge the gap between business, customer & operations to create better designed experience solutions.

Overstock Visual Navigation Redesign

I redesigned Overstock's guided navigation category pages to improve find-ability, serve a positive and memorable brand impression, and improve operational scalability—and it won by a landslide in A/B test.

Reframing the Problem: Brilliant Earth’s Homepage Redesign

While the project directive was to focus on aesthetics, I discovered opportunities to enhance operational scalability and improve customer experience, ultimately impacting multiple areas across the business beyond homepage.

Multi-Case Study: The Importance of Design Systems for CMS

This multi-case study explores the significance of design systems in addressing UX challenges within CMS frameworks across two companies. By implementing strategic design solutions, the project aimed to streamline content management processes, enhance usability, and improve brand perception.

Visual Identity Design

Overstock took direction from The Richards Group on brand and promotional campaign creative; a nearly year and a half long project that ended up being very bright and graphic. Based on the style guide that was provided, I redesigned our current rewards program's visual identity: Club O Rewards.